Sarah May
January 28, 2024

Jill Biden to embark on effort to 'humanize' husband as campaign ramps up

With the 2024 presidential race heating up, many doubts remain about the incumbent's capacity to serve four more years in office, but according to the Daily Mail, first lady Jill Biden will play a significant role in attempting to “humanize” her husband and engender sufficient support for a win in November.

Mrs. Biden is thought by many to be a more readily available campaign asset than the candidate himself, and it appears that she will embark on a nationwide bid to quash doubts about the octogenarian's physical and mental capabilities and present him as a relatable, yet strong leader.

Jill's crusade

The 2024 campaign will not be the first time Mrs. Biden has taken an active role in supporting top Democratic Party candidates for office.

Back in 2022, during the hotly contested midterm contests, Jill Biden traveled to a number of critical swing states at an even more regular clip than her husband, something which may have contributed to the party's better-than-expected performance.

It is hoped by those inside the Biden campaign that she can play a similar role in the president's re-election push, and according to Iowa State University professor Stacy Cordery, she likely will make at least some difference.

“Almost always, a first lady helps a president's campaign,” Cordery explained. “She humanizes him, explains him, makes us see him through h er eyes, and reminds us that he's human – in a good way.”

“Perfectly proud”

In Cordery's estimation, Mrs. Biden is uniquely qualified to assist with the campaign, because, “As his closest confidant and the person most intimately connected to him, the first lady is usually the president's best stand-in.

“She can brag on him, to put it colloquially, and sound like a perfectly proud and supportive wife,” the professor went on.

Mrs. Biden's glowing representation of her husband could be seen during a recent interview on MSNBC's Morning Joe, in which she described the president's age as “an asset,” as The Hill reported.

“He's wise. He has wisdom,” the first lady declared, while also defending her husband against critics who have alleged serious cognitive decline and physical frailty.

In terms of another campaign and a second term in office, Mrs. Biden said, “He can do it. And I see Joe every day. I see him out, traveling around this country. I see his vigor. I see his energy. I see his passion every, single day.”

Try as she might to persuade the populace of her husband's youthful energy, however, Jill Biden's assertions were met with a firm “no” and a chuckle from radio personality Charlamagne tha God, who added, “Personally, I don't see that vigor. And I don't think a lot of other Americans see that vigor anyway.”

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