Outkick founder Clay Travis offered a free beer experiment at a concert over the weekend that showed how views of Bud Light have quickly changed.
Travis shared about the experiment conducted at a concert in the Nashville area that left out two coolers with free beer. Almost no one took a can of Bud Light.
😂😂😂😂😂😂😂😂😂😂😂 This is so true. I've personally seen it. https://t.co/QIaCTzeczZ
— Nikki (@Niknakgirl23) May 9, 2023
"No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don't even want to be seen with product. They just pick another brand," he said.
"The first video he posted from 6:45 p.m. showed his cooler full of multiple kinds of beer, including Michelob Ultra, Yuengling, and Bud Light. He posted a second video towards the end of the evening at 10:15 p.m. where the cooler only appeared to have cans of Bud Light remaining, indicating that those who took free beer would only choose the other brands," the report stated.
Clay Travis’ free beer experiment shows people ‘don’t want to be seen’ with Bud Light https://t.co/GMcc1Ighy5 pic.twitter.com/PdScj2KoM4
— New York Post (@nypost) May 9, 2023
"Overall consumption of Bud Light is now down 26%. That's an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer," Travis tweeted.
"There's no quick fix here, brand is slaughtered in red state beer-drinking communities. Bet there is hardly any at SEC tailgates this fall," he added.
Bud Light and parent company Anheuser-Busch have been in crisis mode since conservatives rebelled against its partnership with transgender activist Dylan Mulvaney.
The Bud Light campaign was part of Mulvaney celebrating 365 days of "girlhood."
The company's sales backfired so badly that the ad executive involved was placed on administrative leave, according to the company.
The beermaker now continues to seek to win back its audience in an effort to rebound from a woke experiment gone wrong.
