This could be the first election in quite some time in which the women play a much larger role than the men.
I just did a report on how Jill Biden is basically being leaned on for the lion’s share of Joe Biden’s campaigning right now.
In another campaign, the wife of the candidate is taking on a different role, but it is one that is just as important. Additionally, it is a playbook that we know works.
Casey v. Michelle
When Obama was running for office, he had a bit of a snooty reputation, and it was on Michelle Obama to make him a likable person, and she very much did that.
Obama brought in crossover votes as people bought his schtick about change for the people, when it was really about more government control, but I digress.
Ron DeSantis faces a similar obstacle, with Trump’s surrogates hammering DeSantis on his personality and clothing choices (I am not kidding).
Old Pudding Fingers happens to have his own secret weapon… Casey DeSantis, reports Yahoo.
Casey is a beautiful woman with a presence, already drawing comparisons to Jackie O., a mother, and a cancer survivor. If you have ever had the pleasure of being in a room with her, you would surely agree with everyone else that she is also very likable.
If you have ever seen Ron around Casey, he turns into a puddle, which makes him more human and more likable, which is her job right now.
The relationship between Casey and Ron is a stark difference from that of Donald and Melania Trump.
Casey is always by Ron’s side, while Melania tends to shun the spotlight. This creates a contrast that will give the American people a choice… brash businessman or family man.
Based on polling, Casey still has a lot of work to do, but it is early. And you better believe if DeSantis gets within sniffing distance of Trump, Melania will be back in the limelight whether she wants it or not.
It is going to make for one hell of a stretch run in the primary season.
