By
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November 23, 2024

Elon Musk Considers Acquisition of MSNBC: Report

In a surprising turn of events, tech mogul Elon Musk has expressed interest in acquiring cable news network MSNBC.

Following a public exchange on social media, Musk entertained the idea as Comcast contemplates offloading the liberal-leaning network amid falling ratings, as the Post Millennial reports.

Musk's interest in MSNBC was sparked by a post from Donald Trump Jr., which featured a "for sale" sign on the news network.

This post led to a playful exchange in which Trump Jr. proposed the idea of Musk buying MSNBC, to which Musk queried about the cost.

The Social Media Exchange That Started It All

Responding to Trump Jr.'s suggestion on a Friday, Musk asked, "How much does it cost?" showing his willingness to entertain the proposal.

The idea of purchasing MSNBC was termed by Musk as "the most entertaining outcome, especially if ironic," as he replied to another social media user.

The public's reaction was mixed, with some users suggesting that Musk should give control of MSNBC to controversial figures, further stirring the discussion on the potential impact of such a purchase.

MSNBC's Recent Struggles and Comcast's Plans

MSNBC has experienced a significant drop in viewership post-election, leading to Comcast's consideration of spinning it off into a separate publicly traded company. The network's flagship program, Morning Joe, notably saw a ratings decline following an interaction between the hosts and President-elect Donald Trump at Mar-a-Lago.

This is not the first time Musk has shown interest in media acquisitions. Back in December 2017, comedian Dave Smith suggested Musk buy Twitter during a conversation, echoing a similar social interaction that eventually led to Musk's actual purchase of Twitter in 2022.

From Casual Tweet to Potential Business Move

Musk's track record with Twitter exemplifies his readiness to turn social media banter into serious business deals. After initially showing interest in Twitter in 2017 by expressing his affection for the platform, Musk finally acquired it following a controversy involving the Babylon Bee.

Whether Musk's flirtation with the idea of buying MSNBC will lead to an actual acquisition remains to be seen. However, his previous actions suggest he might seriously consider it if the conditions are favorable.

Implications for the Future of MSNBC

The potential purchase of MSNBC by Musk could have significant implications for the network's editorial direction and business model. Given Musk's history with Twitter, changes could be substantial, affecting everything from programming to management.

As Comcast weighs its options, the industry watches closely to see if this interaction between Musk and the media world will materialize into a defining shift for MSNBC.

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